Demystifying Digital Marketing: Costs & Benefits

Digital marketing isn’t a one-size-fits-all solution. Prices vary depending on your needs. Here’s a quick rundown of popular tactics and their ballpark costs: SEO (Search Engine Optimization): Boosting your website’s ranking in search results. Expect ₹ 10000 – ₹ 25000 monthly for agencies. PPC (Pay-Per-Click) Ads: Targeted ads on search engines and websites. Costs range […]

What Instagram’s Removal of the Shop tab means for Social Media

Looking ahead, Instagram noted in its recent announcement about the Shop tab that it would continue investing in its shopping experience and that users with shops on the app can proceed with business as usual. The navigation bar replacements — which focus on content creation and Reels — see the platform continuing to prioritize its […]

8 Types of Digital Marketing: A Beginner’s Guide

Digital marketing encompasses all marketing activities carried out in the digital space to promote a product or service. It includes not only online marketing activities, but also some traditional ones. It is not advisable to treat online marketing as a separate entity from all other marketing activities. A great marketing campaign combines the best of […]

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